An Insight in Storytelling Content Marketing Strategy: The Greatest Story Never Told In Content Marketing
No matter which digital marketing sites or blogs you visit, one term will always haunt you. It’s the art of storytelling content marketing strategy. When I started my writing career, this term literally haunted me like a nightmare.
So, what is the story telling process when you are developing content? Is it simply marketing jargon or something that really matters? What is the greatest story never told in your content?
Conventional Story Telling Process Won’t Work
Yes, we all know the process from childhood. There are supposed to be a few characters, a plot, a build-up, climax, anti-climax, and an ending. But does it fit while you are developing content or writing a copy?
Up to some extent, it does, but most of the time, no, it doesn’t.
The conventional story format will not work when you write an informative article, review a product, or compile information for a landing page. But still, marketing websites will continuously push you to tell a story there.
So what to do next? Close the word processor and leave? Of course not. Go and grab a coffee and let me share the secret that I have learned through experience and failures.
Art of Storytelling Lies in Connecting Ideas
I have a simple formula for story telling.
It’s all about connecting relevant ideas in preferred order.
You must be wondering whose preference? No, it’s not your preference. It’s your reader’s preference.
The Structure Matters a lot for Storytelling Content Marketing Strategy
Last week, I was working on an article about finding what people are searching for on the web. It was focused on how to utilize keywords to find out the reader’s intentions.
While I was having a hard time structure the article, my daughter showed me the way. She wanted to come close to me but was not getting the way through all the pillows on the bed. So, she figured out the smallest pillow and tried to make her way over it.
With a grin, I relaize it’s always practical to start addressing the problem my readers are facing. Thus, the article began with how to analyze a keyword. And form personal experience, I know this is one of the most challenging tasks for any writer.
When you have your starter, it’s a bit easy to move on smoothly. If you have started with the problem, it’s always best to follow by solutions. Later you can include tips for betterment.
Don’t Teach, Inform
In every informative article, readers come to find either specialized knowledge or a solution to a problem. And as a writer, you are like the tour guide. It’s you who will lead the reader towards what they really need.
Ask yourself when you open an article on gardening what you are looking for? Is it the definition of gardening types of gardening and so no? Of course not. You are looking for a more specialized solution. So, don’t cram your intro and beginning of the article body with generalized information.
Cut it short and come to the point ASAP. Otherwise, the reader will leave.
Now, what comes next after telling the reader what they are looking for? Obviously, how they can improvise more with additional information. We all love to have the last piece of the pizza. So, do the same to your readers. Offer a few bonus pieces.
Keep the Transition Smooth
One of the best approaches of storytelling content marketing strategy is to move smoothly from one idea to another.
When I say smoothly, it doesn’t mean you have to use the softest language, but the transition from one section to another needs to be relevant and connected.
Let’s take a look at the structure of an article I wrote a few months earlier. It was about ways to improve structured thinking for organized writing. Which structure did you found more smooth in terms of transition?
I found the right one. Because offering tips to solve a problem without addressing it will be like serving dessert before the main courses.
You will simply end up with unsatisfied readers who paid for a full course meal but are now feeling full with desert only.
Simply maintain relevancy while moving from one section to another, and the greatest story never told in any content will be manifested in your one.
Connect Ideas to Connect with Your Audience
You don’t need a superhero or Disney princess to make a story inside your content. All you need is to connect relevant ideas so that they come in a preferred order. Yes, that’s the secret sauce of storytelling in content marketing strategy.
Put yourself inside the reader’s shoes and ask what you are really looking for in this type of content. Believe me; your gut feeling will help you to develop the most engaging and structured content.
Feel free to share your comments and suggestion here. I am willing to know what you think about the story telling process.